Hollywood sold you the American dream.
James Bond marketed the Great Britain.
Bollywood must not reduce India to a land of entertainer.
Do you hear people who have never been to the USA, America is their dreamland?
When Starbucks opened in India, do you remember the craze around it?
Have you seen people line up outside newly opened american shops to grab a bite of what they have only seen in the movies?
What explains this charm around American ways and things? It is called soft power.
It's a term coined by American scientist Joseph Nye and a concept mastered by the Americans. Soft power. you could say, is the ability to get what you want through attraction rather than coercion.
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